CommBank raises awareness of financial abuse services in new campaign

March 9, 2022 3:55

CommBank has released a new campaign via M&C Saatchi, to highlight its commitment to end financial abuse in Australia.

The integrated campaign comes after CommBank launched the ‘CommBank Next Chapter Commitment’, an initiative to assist those suffering from financial abuse.

In the 30-second spot, it shows people accessing the bank’s services to get out of the financial abusive system.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

CommBank Di Everett Isabella Manfredi M&C Saatchi Mandie van der Merwe

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CommBank raises awareness of financial abuse services in new campaign

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