CommBank starts with cricket

Tim Burrowes

February 15, 2012 11:11

Commonwealth Bank has continued to roll out new executions based around the Start With Us positioning.

The campaign, created by Goodby, Silverstein and Partners, began in January.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Adam H 16 Feb 12

I get the creative consistency with this cricket themed version and applaud the team behind it for keeping the tone fun and light-hearted whist still leveraging the talent and sponsorship assets from Cricket Australia. The only let down (and it’s a product issue – not advertising) is that when you go to the site with sign up for the ‘Cricket Pack’ and a new NETBank account you are directed to a visit a branch. An online account you can take up online?? Maybe CBA need to look at the likes of ING and other online banking leaders to get this final (and crucial) bit of the puzzle right.

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