CommBank’s Andy Lark in keynote session at Mumbrella360 next week
Lark, who joined CommBank as chief marketing and online officer in July last year, will open the second day of Mumbrella360 which takes place on June 6 and 7.
He will be interviewed on stage by Mumbrella editor Tim Burrowes about his packed first year, which has seen the ending of the bank’s relationship with the US-based Goodby, Silverstein & Partners in favour of M&C Saatchi, and the weekend’s switch from the “Determined to be different” proposition to the one word proposition of “Can”.
Lark is known as one of Australia’s most digitally engaged marketers. His previous role saw him GM of a global team at Dell in the US heading up large enterprise and online marketing. He also did a stint as VP of global communications and marketing at Sun Microsystems. He has also worked for PR agency Fleishman-Hillard.
Lark also blogs at The Daily Lark.
Lark’s keynote interview will come a day after the conference’s opening keynote presentation from Tourism Australia’s Nick Baker who will discuss the next stage of Tourism Australia’s There’s Nothing Like Australia campaign which is about to unfold.
Meanwhile, the keynote Mumbrella Question Time features Google CEO Nick Leeder; Photon CEO Matthew Melhuish, Australian Association of National Advertisers chair Inese Kingsmill and Aegis chairman Harold Mitchell.
Details of the full program – featuring 57 sessions across five streams – appear on the Mumbrella360 website along with details of how to buy tickets.
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Hmm, flirting with danger here… as in “You can can that lousy loan application!” or “This bank gives me the shits, where’s the can?”
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@Mumbrella, you can’t have a “keynote” interview, nor can you have two “keynote” speeches. That’s rather like being semi-unique.
I hate to resort to Wiki to prove any point but here goes:
” Increasingly the word keynote is being used as a synonym for “invited talk,” with some conferences having an opening keynote, a closing keynote, and many other keynotes. This usage is incorrect; there is literally only one keynote”
While I am sure you are thrilled to have secured Mr Lark, perhaps you need to find a more appropriate way to describe the session.
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Hi Pedant,
I take your point… to a point.
Certainly I also find it ridiculous where there are dozens of “keynote” sessions at a conference.
However, I’d argue that usage of the terminology has shifted. Most people see keynote as a defining session, I would argue. For us that’s three of the 57 sessions.
In our case, we open with keynote speech on day one from Nick Baker of Tourism Australia. Then there’s the day two keynote interview with Andy Lark. And the closing keynote Question Time.
Yes, I could throw around the word “plenary” (and sometimes do), but I’m not sure it’s good pub language…
Cheers,
Tim – Mumbrella
Thanks for the response Tim. I attended last year’s Mumbrella 360 and a couple of times I made the mistake of picking the “wrong” session but found it difficult (as in rude) to get up and switch rooms.
Good luck with your event and all your keynote sessions; I’ll be following avidly on Twitter.
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