News

Commercial radio ad revenue up 14.2% on previous year

Commercial radio ad revenue recorded positive growth in the month of November with revenue up 14.2% compared to November 2020, according to data released by industry body Commercial Radio Australia (CRA).

Ad revenue for the five major Australian capital city markets totalled $70.324 million in November compared to $61.557 million November 2020.

Melbourne stations reported a 16.7% year-on-year increase in ad revenue to $22.916 million in the month of November, while Sydney was 14.5% higher at $21.117 million.

Brisbane was up 14.4% to $11.239 million, Perth rose 13.9% to $9.158 million and Adelaide increased 5.2% to $5.894 million.

CRA chief executive officer, Joan Warner, said: “It is pleasing to see ad revenue figures continue to rebound and trend upwards throughout the year.

“The industry is seeing strong activity from national advertisers and all indications point to sustained growth as we move into 2022.”

In October, commercial radio ad revenue remained in positive territory in the month of October with revenue up 6.1% compared to October 2020, according to data released by industry body Commercial Radio Australia (CRA).

Ad revenue for the five major Australian capital city markets totalled $59.06 million in October compared to $55.67 million a year ago. Commercial radio revenue was at $53.1 million for September, a 12.7% rise on the corresponding period in 2020.

In August, CRA reported a 19.3% increase in advertising revenue for the month of July, rising to $48.57 million despite ongoing lockdowns across multiple markets.

That figure was up from $40.72 million for the same period in 2020, during which most of Australia was out of lockdown, sans Victoria.

The growth in ad spend across commercial radio steadied significantly since May when revenues jumped 72.6%.

The figures include agency and direct ad revenue and were compiled by media data analytics company Milton Data.

Warner appeared on the Mumbrellacast this year, to detail the switch in radio ratings measurement shake-up.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.