Commercial radio ad revenue up, but down in Adelaide

Tim Burrowes

March 5, 2010 12:05

The commercial radio industry has seen an ad revenue uplift of nearly three per cent in February, with Perth recording the biggest growth.

According to figures complied by Deloitte for industry body Commercial Radio Australia advertising revenue grew 2.74 per cent to $48.36m in the five metropolitan markets, signalling the fourth consecutive month of growth.

The Sydney market rose 5.52 per cent to $15.18m, Melbourne was up 1.15 per cent to $14.21m, Brisbane was up 2.3 per cent to $7.72m, while Perth saw a 6.28 per cent rise to $6.61m.

Adelaide was the only market which saw a fall, down 4.71 per cent to $4.63m.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.