Commercial Radio Australia team up with Sony to push digital radio

Commercial Radio Australia (CRA) has teamed up with Sony to encourage radio listeners to purchase a digital radio in a Christmas ad campaign.

The ad campaign promotes Sony’s offer of a free digital radio valued at $99, with the purchase of a selected Sony digital radio with Bluetooth or smartphone dock, part of  the manufacturer’s Big Summer promotion.

CRA chief executive officer, Joan Warner said in a statement: “This year’s Christmas digital radio ad campaign with Sony is one of the biggest retail promotions the industry has been involved in.”