Commercial TV broadcasters increase Australian content coverage in 2022: ACMA

Commercial TV broadcasters have all increased their hours of coverage for Australian content in 2022, as Seven lead the pack in transmitting local programs on non-primary channels, according to an ACMA report.

The annual broadcaster compliance report examines the extent to which commercial TV licensees met their Australia content quota in the past year.

[click to enlarge]: Metro primary and non-primary channel transmission quota 2022. Source: ACMA

With data going as far back as 2017, the report showed that Nine and Ten networks both had the highest percentage of Australian content on their primary channels in five years, while Seven’s percentage also increased compared to the previous year.

However, when it comes to the average hours of Australian programs on non-primary channels, Seven network’s broadcast time is equivalent to Nine and Ten’s hours combined in 2022.

[click to enlarge]: Historical transmission data. Source: ACMA

All networks have surpassed the minimum Australian content requirements of 55% on primary channels and 1460 hours on non-primary channels.

Seven Network aired 1,625 hours of Australian sports on non-primary channels in 2022, while the number was 613 for Nine and 495 for Ten.

Bridget Fair, CEO of lobby group Free TV said: “We are committed to bringing Australians the great local drama, trusted news, live and free sport and captivating entertainment that they love.

“Our services are available for free to every Australian, and create national moments that bring the country together through compelling Australian stories, sporting triumphs and information people can rely on.

“No other platform even comes close to delivering this much Australian programming, year in, year out. Commercial television proudly remains the home of local content and the cornerstone of the Australian production industry.”


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