Commonwealth Bank promises to help small businesses ‘keep their beat’

Commonwealth Bank has launched a campaign to show support for small business owners no matter how they do business.

Created by M&C Saatchi the ‘For however you do business’ campaign was based on the insight that most people start their own business to do things differently.

Tim Green, creative director at M&C Saatchi, said in a statement: “This campaign celebrates what it is to be in Australian business today and CommBank embraces the fact that no two business
owners work to the same rhythm.”

The campaign is set to run across TV, out-of-home, radio, social and digital.


    Renee Howie – General Manager, Business & Institutional Bank Marketing
    Tamara Carson – Executive Manager, Small Business Marketing
    Rachael Gittings – Senior Marketing Manager, Small Business Marketing
  • AGENCY – M&C Saatchi Sydney
    Chief Creative Officer: Cam Blackley
    Creative Director: Tim Green
    Senior Art Director: Luke Simkins
    Managing Partner: Amanda Quested
    Group Head: Charlie Elliott
    Senior Account Director: Caroline Millar
    Senior Account Manager: Christina Knox
    Project Director: Rachel Strobridge
    Strategy Director: Tyler Wilson
    TV Producer: Nancy Kellendonk
  • PRODUCTION COMPANY – Revolver/Will O’Rourke
    Director: Alex Smith
    Managing Director/Executive Producer: Michael Ritchie
    Executive Producer: Pip Smart
    Producer: Alex Kember
    Director of Photography: Jordan Maddocks
    Editor: The Glue Society Studios – Scott Stirling
  • Grade/Online – Heckler
    EP: Bonnie Law
    Producer: Amy Jarman
    Colourist: Greg Constantaras
    Online Artist: Scott Geersen
    Sound Production:
    Sound: Otis Studios
    Music: Otis Studios & Bonnie Stewart

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