Commonwealth Bank promises to help small businesses ‘keep their beat’
Commonwealth Bank has launched a campaign to show support for small business owners no matter how they do business.
Created by M&C Saatchi the ‘For however you do business’ campaign was based on the insight that most people start their own business to do things differently.
Tim Green, creative director at M&C Saatchi, said in a statement: “This campaign celebrates what it is to be in Australian business today and CommBank embraces the fact that no two business
owners work to the same rhythm.”
The campaign is set to run across TV, out-of-home, radio, social and digital.
Credits:
- COMMONWEALTH BANK:
Renee Howie – General Manager, Business & Institutional Bank Marketing
Tamara Carson – Executive Manager, Small Business Marketing
Rachael Gittings – Senior Marketing Manager, Small Business Marketing - AGENCY – M&C Saatchi Sydney
Chief Creative Officer: Cam Blackley
Creative Director: Tim Green
Senior Art Director: Luke Simkins
Managing Partner: Amanda Quested
Group Head: Charlie Elliott
Senior Account Director: Caroline Millar
Senior Account Manager: Christina Knox
Project Director: Rachel Strobridge
Strategy Director: Tyler Wilson
TV Producer: Nancy Kellendonk - PRODUCTION COMPANY – Revolver/Will O’Rourke
Director: Alex Smith
Managing Director/Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Alex Kember
Director of Photography: Jordan Maddocks
Editor: The Glue Society Studios – Scott Stirling - Grade/Online – Heckler
EP: Bonnie Law
Producer: Amy Jarman
Colourist: Greg Constantaras
Online Artist: Scott Geersen
Sound Production:
Sound: Otis Studios
Music: Otis Studios & Bonnie Stewart
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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