Commonwealth Games effect continues to boost Freeview

Tim Burrowes

October 6, 2010 1:20

Tuesday saw a second big weeknight in a row for the Freeview channels thanks in part to Ten’s simulcast Commonwealth Games coverage on sister channel One.

After Monday’s 19.3% share, the digital channels took an even bigger bite of viewing, with 19.5% of free to air viewers opting for the secondary options.

A combined audience across Ten and One of 1.22 million viewers watched Leiston Pickett win gold in the women’s 50m breaststroke.

Seven won the night with Packed To The Rafters top show according to preliminary overnight metro figures from OzTam.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

kl 7 Oct 10

Here’s my problem with the Comm Games freeview coverage: there are 3 channels, why are we watching a single feed? Why not show different sports on each?

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