Comms agency Ethnolink formally acquires translation agency, Language Professionals

Multicultural comms agency, Ethnolink, has officially acquired translation agency, Language Professionals.

The announcement:

Ethnolink, Australia’s largest multicultural communications agency, has acquired Language Professionals, a leading translation agency based in Sydney with a history spanning 35 years. Language Professionals, led by highly regarded industry professionals Max Doerfler and Françoise Le Cossec, has built an extensive reputation servicing government and corporate clients.

Language Professionals will continue to operate under its own brand within the Ethnolink group, providing world-class translation services to its existing clients. Clients of Language Professionals will also gain access to Ethnolink’s increasingly popular suite of multicultural communications services, including community consultation and multicultural research, in-language campaign and strategy development, co-creation of static and video creative assets, community distribution of campaign assets, and multicultural media plan development.

Ethnolink, headquartered in Melbourne, with offices in Sydney, Brisbane, Adelaide, and Perth, sees this acquisition as a move to further turbocharge its growth in the Sydney market. Ethnolink is also Australia’s only multicultural communications agency with ISO Certification for Translation Services (ISO-17100). Through this acquisition, Ethnolink now has over 50 full-time staff, making it the largest specialist multicultural communications agency in Australia.

Costa Vasili, CEO of Ethnolink, said the acquisition marks a significant milestone for the agency. “Language Professionals is an extraordinary business built by highly regarded industry stalwarts, Max and Françoise. There is a strong philosophical alignment between Language Professionals and Ethnolink’s personnel, including a commitment to a world-class client experience, and a focus on high-quality translation services.”

Language Professionals is well known for its extensive work with NSW Government departments and agencies, and Australian Government clients such as the Fair Work Ombudsman and Services Australia, as well as corporate clients like Qantas and KPMG. One of Language Professionals’ most pivotal projects was the translation of Australia’s 2000 Sydney Olympics bid into French and Spanish, which ultimately led to the awarding of the 2000 Olympics to Sydney.

Max Doerfler, director of Language Professionals, shared his thoughts on the acquisition: “We are delighted to be turning over Language Professionals to a company that shares our commitment to quality services. Costa’s dedication to providing high-quality services and Ethnolink’s vision for enhancing multicultural communications align perfectly with our values. This acquisition ensures our clients will continue to receive the highest level of service they have come to expect from Language Professionals whilst also benefiting from Ethnolink’s innovative service offerings.”

Ana Barciela, Ethnolink’s NSW state manager and the new account manager for Language Professionals’ clients, will play a crucial role in this expansion. Barciela expressed her enthusiasm for the acquisition: “I am thrilled to support the clients of Language Professionals with high-quality translation services. NSW is an increasingly diverse state, and public communications need to reflect our diversity.”

Vasili concluded: “With our continued expansion into the Sydney market and the added expertise of Language Professionals, I’m excited to see what we can achieve together. We look forward to working with Language Professionals’ clients to ensure a seamless transition and the uninterrupted delivery of high-quality services.”

News of the acquisition comes on the back of Costa Vasili being recognised as one of Australia’s Top 100 Young Entrepreneurs by Business News Australia and Ethnolink unveiling Ethnolink Edge™, a bespoke technology platform designed to streamline multilingual campaigns across Australia.

Source: Ethnolink


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