Comms Council & AANA: Clients and agencies need to be clear on confidentiality

November 27, 2013 12:28

The Communications Council has warned its members to be clear on expectations around confidentiality between clients and agencies, after a Sydney agency displayed confidential campaign materials for a radio station near a street-level window.

Sydney agency Joy was left red-faced after images of their creative work for a rebrand of radio station Mix FM to Kiis FM were found to be clearly visible to passers by in the street. Images taken by one passer-by were then sent to Mumbrella.

Coms Council CEO Margaret Zabel said it was important that both clients and agencies set expectations around confidentially as some clients had different needs in this area.

“Confidentiality is very important to clients and it should also be very important to their agencies. There are different degrees of confidentiality depending on what it is and depending on the client,” she said.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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