Comms Council launches Effies Exposed national seminar series
The Communications Council’s national seminar series, Effies Exposed kicks off in NSW on April 9.
The announcement:
The Communications Council’s national seminar series, Effies Exposed, kicks off in NSW on 9th touring through Vic, WA, SA and QLD.
An initiative by the Account Planning Group (APG) and The Account Management Group (AMG), this seminar is designed to equip account management and planning professionals with a deeper understanding of the drivers of effectiveness and how they can maximise business results via marketing communications.
An analysis of more than 150 winning and finalist Effie Awards case studies, Effies Exposed unveils the key differences between a winning and a finalist award paper.
Margaret Zabel, CEO of The Communications Council, said: “Today’s clients are not just looking to agencies for an interesting idea, but for real business solutions. There has never been so much focus on effectiveness and accountability. The Effie case studies are a valuable source of insight and inspiration – these are the campaigns that have proven to deliver. ”
Using the data, the research digs deeper to understand what drove the leap from good to great results, establishing five key elements of highly effective advertising. Local case studies are included in the analysis, with research also drawn from international Effie programs.
Source: The Communications Council media release
