CommsCon 2016: Clarence Mitchell – The Hunt for Madeleine McCann (keynote)

In a series of highlights from this year’s CommsCon event, we look at how public relations professional Clarence Mitchell kept the Madeleine McCann story in the news for 8 years in this keynote presentation.

Clarence Mitchell, the man who kept the story of the disappearance of three-year-old British child Madeleine McCann in the media for eight years, opened CommsCon 2016. The former BBC reporter discusses how he worked with the McCann family, international police forces, British government and international media to keep the story of Madeleine’s disappearance in the news – and what he did to fight defamation, handle daily requests from upward of 300 journalists and manage overwhelming expectation from all angles.