CommsCon delegates to learn about navigating ICAC, managing health testing and TV switchover communications
Three case studies of complex communications issues involving multiple stakeholders will be shared at this month’s CommsCon conference.
Patrick Southam, principal and co-founder of GSG Counsel will discuss how he worked on behalf of listed company NuCoal Resources, which found itself caught up in the middle of the ICAC corruption activity into the activities the Obeid family and former visitor Ian Macdonald. The complex situation involved government relations, working with the media, communicating with investors, lawyers and activists.
And Callum Bruford, from n2n communications, will share the case study of the complex communications around keeping the public informed of the switchover from analogue television to digital. Unlike virtually every other developed country which has made the switch, the move has been made in Australia with minimal public backlash.
A third case study will be presented by Samara Kitchener, strategic adviser for communications and engagement at the Centre for Population Health, who will share details of Australia’s first pop up HIV rapid testing site. The project involved managing multiple stakeholders including statutory health, charitable and medical bodies.
The session will be moderated by PR consultant Toby Hemming, boss of Bold Media.
CommsCon, organised by Mumbrella’s parent company Focal Attractions, takes place next week, on Thursday March 20.
The conference includes a string of case studies focusing on best practice in social media, the use of technology in PR, crisis management and celebrity endorsement. Other speakers include LA Dodgers PR director Joe Jareck and James Wright on the world’s best PR thinking.
The full program for CommsCon – and details of how to book – can be seen via this link.
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