How to get a place on the board, find staff and keep them to be focus of CommsCon session

Communications PR conferenceNext week’s CommsCon conference will see panellists debate how to recruit and retain talent, and debate the skills communications professionals will need in the future.

In the latest session to be announced, David Redhill, chief marketing officer at Deloitte, Adrian Christie, head of communications at eBay, and Jeremy Wrench, group managing director of Capstone Hill Search, will debate the key issues around talent.

Among the questions being tackled in the session are what new capabilities does the PR professional need to add to their resumé as the industry changes?

Also on the agenda is the question of whether the answer to a small talent pool is to bring in skilled people from other industries or other countries, to outsource to other countries or to use technology to automate.

The panel will also discuss how to protect against poaching including stratgies to keep staff fulfilled and developing new abilities.

Redhill will present the findings from two Deloitte white papers, “Digital Disruption” and “Where is your next worker”.

Christie, who lwas previously senior VP at Porter Novelli NY and now leads the comms team at eBay and PayPal, will share a case study on how the eBay communications team have shifted roles to become content creators and publishers rather than simply media relations experts.

Wrench, previously GM of PPR’s Victoria, South Australia and Tasmanian teams will present his view on the attitudes which hold PR professionals back from achieving board level roles, and how to take a strategic view of a career beyond planning one job ahead.

The conference takes place next week on Thursday March 14. Details of the conference including the programme are available via this link.


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