Compare the Market tells the story of how Aleksandr Olrov’s ancestors came to Russia in new cinema campaign

Insurance website Compare the Market is sending its meerkats Aleksandr Orlov and head of IT Sergei onto the silver screen, with a new brand campaign set to show in cinemas nationwide.

Created by VCCP in conjunction with production company Passion Pictures, the ad, which also is running on TV, answers the question of how Aleksandr and Sergei – meerkats who are traditionally found in Africa – came to live in Russia, in a campaign which was first aired in the UK three years ago.

Aleksandr tells the audience how his anestors lived a “simples” life in the African Kalahari desert until a terrible grub famine forced them to flee, with the end message being “my ancestors did not go through all that to get you cheap car insurance”, pointing audiences to the correct website for insurance comparison.