Compare The Market is to introduce its brand spokesman Aleksandr Orlov to the Australian market this weekend.
The creative from VCCP is a reworking of a successful campaign created by the agency in the UK featuring a Russian meerkat called Aleksandr Orlov who owns a “compare the meerkat” website .
The campaign has been running in the UK for four years where the comparison website took a sizeable share of the market. Recent weeks have seen reports that the campaign is to be dropped to avoid the public becoming bored of the meerkat.
The Australian ad has not yet been released although it is based on the original UK one.
VCCP officially launched comparethemarket.com.au into Australia earlier this month.