Compare the Market’s ‘machine that goes bing’ brings insurance discounts

Compare the Market has a new recruit now that Aleksandr the meerkat believes it’s time to bring his heir, Oleg into the family business.

The new campaign follows Aleksandr’s tour of business’ headquarters, making his first stop at the ‘Machine that goes bing’ to highlight the six million Australians that have used Compare the Market to get better deals on their insurance.

The campaign comes from VCCP and will be running across out of home, radio, online, video and social media.

“Since coming into the Australian market nearly ten years ago, we’ve helped millions of Australians look for a better deal on the cost of running a household. Through Oleg learning the ropes of the
business, Australians will understand we can help find the right deal for them and take control of their finances,” said Compare the Market general manager of brand, Michael Goodhew.

VCCP creative director, Paul Sharp, added: “When your client has impressive stats and even more impressive machinery to share it’s always fun. Throw in a cute toddler meerkat and boom – make that bing.”

This year, Compare the Market launched membership program, Meerkat Mondays, which gives participants a chance to win $20,000 of prizes every Monday for six months.


Agency: VCCP
Creative Director: Paul Sharp
Contributing Writers: Daniel Wood, Kat Topp
Producers: Sue Hind, Esme Fisher, Paul Friedmann
Senior Account Manager: Sannidhi Mehta, Daniel Wood
Group Account Director: Elizabeth Barnett
Managing Director: Suzie Roberts
Strategy Director: Josh Manning
Executive Planning Director: Kim Feitelberg
Production Company: Passion Pictures
Director: Dave Scanlon
Sound: SongZu

Client: Compare the Market
Brand and Campaign Coordinator: Amber Hagan
Brand and Campaign Manager: Nikolah Best, Carolina Perez Rebolledo
General Manager, Brand: Michael Goodhew
Chief Marketing Officer: Chris Catchpoole


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.