Compass Studio and Ben & Jerry’s are now working together
PR and digital marketing agency Compass Studio is now working with ice cream brand Ben & Jerry’s on several initiatives
The announcement:
Independent, award-winning Digital Marketing and PR agency, Compass Studio, has been tapped-in by Ben & Jerry’s, the international activism and ice cream brand. Compass has already been working with Ben & Jerry’s through PR to support their Save our Southern Sea campaign, and now will be adding integrated campaign planning to their remit to launch the iconic brand’s first Scoop Store in Byron Bay.
Compass began work with the global B Corp ice cream company in July to support the Ben & Jerry’s partnership with Surfrider Foundation Australia their co-branded film tour for the original film, “Southern Blast”. The tour is still sweeping through the East Coast of Australia, to communities up and down the coast, from Hobart to Byron.
The campaign aims to put pressure on the government to cancel a proposed seismic blasting permit searching for gas across the coastlines of South Australia, Victoria and Tasmania. The joint venture between seismic survey companies TGS and SLB/Schlumberger has been confirmed to be the largest blasting plans on earth. At each stop, Ben & Jerry’s and Surfrider have been trading ice cream for activism, giving out free scoops for anyone who signs their digital petition.
Now Ben & Jerry’s has subbed in Compass to support the brand’s launch into Byron Bay. Co-founder and co-director, Luke Dean-Weymark said working with Ben & Jerry’s has been a dream.
“Since beginning work with the Ben & Jerry’s team, they’ve exemplified what it means to be a conscious, impact-led brand,” Dean-Weymark said. “Their passion, trust, and can-do-attitude to anything we suggest has made them a dream partner. We’re incredibly proud to say that we get to work with brands like Ben & Jerry’s who put their mission and purpose first, and to be a part of campaigns that truly have a positive impact on individual and community level but also the planet. And besides, who can say no to free ice cream!”
The new Ben & Jerry’s Scoop Store opens on Thursday 23 November and is located at Shop 4, 3 Lawson Street, Byron. The grand opening will be marked by pay-what-you-feel offer, with all proceeds going to Surfrider Foundation.
Known for their work with purpose-driven brands including Patagonia, Seabin Project, Thankyou and LINE Hydrogen, Compass Studio is a proudly independent, B Corp certified agency that specialises in servicing ethically governed and environmentally responsible brands through public relations, digital content strategy, social and performance marketing, media buying, influencer outreach and events.
Source: Compass Studio
