Compass Studio names first-ever head of brand and impact strategy
Compass Studio has hired Nina Drakalovic as its brand and impact strategist.
The announcement:
Compass Studio, an Independent, award-winning PR and Impact communications agency, has expanded its robust team with its first brand & impact strategist – Nina Drakalovic.
Nina joins Compass Studio as the head of brand and impact strategy, responsible for shaping and executing impact-led brand narratives and messaging. Recognised by Fast Company for innovation, Nina brings nearly 15 years of experience in media, advertising, digital, and tech startups.
Previously, she led marketing at BindiMaps, a purpose-driven digital mapping company, and global product studio ustwo. With a passion for crafting strategies that inspire action, Nina focuses on amplifying brands through creative and impactful storytelling.
Compass Studio general manager Diana Carniato is excited to have Nina join the team. “As a leading business in the communications and impact space, we are thrilled to have someone like Nina join our team. Her extensive experience, combined with her passion for supporting brands that make a positive difference, truly feels like a dream come true.”
“We are thrilled to announce that Nina joined Compass in October in a new role. Her enthusiasm and passion for the work enabled her to hit the ground running, and our clients are already noticing the positive impact of her joining the team,” concluded Compass Studio co-founder and co-director Natalie Dean-Weymark.
Compass Studio co-founder and co-director, Natalie Dean-Weymark, said that Compass’ ‘official’ Strategic Department was “a long time coming”.
“The impact-led space is both highly emotive and human-driven, while also being extremely regulated. For a long time, brands have approached us with the challenge of articulating this to their internal and external audiences and stakeholders in a way that is both authentic and meaningful, and contributes to their USP. Nina’s department is helping brands find their words – and convert hearts to carts!”
Source: Compass Studio
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