Mark Bouris Yellow Brick Road ad to face watchdog ruling on super slapping
The Ad Standards Board is investigating a number of complaints about an ad for Mark Bouris’ financial services company Yellow Brick Road which features people being slapped.
Bouris, who fronts The Celebrity Apprentice on Nine, features in the ad which urges “Give someone a super slap”.
The ad has triggered between 10 and 20 complaints to the ASB from people who fear it could trigger copycat behaviour. The ASB has told Mumbrella it will rule on the ad within a fortnight.
It says something that I laughed out loud at the baby slapping the mum… not a bad idea but someone needs to be slapped for the execution!
Um, happy slapping was involved in a few murders too:
http://www.guardian.co.uk/uk/2.....dralaville
http://www.thesun.co.uk/sol/ho.....llers.html
I’m more concerned about how the woman gets shoved into the office by her partner…
What if the whole idea is that it’s supposed to be funny, and that they actually want you to laugh at the baby slapping the mum, Marie?… Wouldn’t that make the execution effective?
After seeing so many boring/ strange ads on TV lately, I actually thought this was quite a funny twist as the people slapping are not who you expect! I laughed out loud. But then again I AM starting from a position of liking Bouris to start with!
I can’t stand this ad. I fail to see how, with so much violent crime in our society, anybody slapping anyone is funny.
It would be funny to see the kid slapping Bouris for letting this go to air.
It should be the other 99% of super adverts that get pulled up by the authorities for boring people to death….