Connecting Plots hires Lewis Steele as head of social

Connecting Plots has appointed Lewis Steele to the newly created role of head of social.

Steele joins from One Green Bean where he spent three-and-a-half years across the London and Sydney offices, leaving as the business director of social.

Lewis Steele has joined Connecting Plots in the new role of head of social

Previously, Steele was a senior social media strategist for The Coca-Cola Company in London.

In his new role, Steele will be leading the agency’s accounts with Nestle, Frucor Suntory, Casella and 4Pines.

Steele stated: “What excites me most about Connecting Plots is that there are two simple principles ingrained in the agency DNA that are combining with powerful effect. Marketing science and social first thinking. Taking proven marketing effectiveness principles from the likes of Ehrenberg-Bass and Binet and Field, and combining that know-how with our own social thinking and production processes, to deliver campaigns that are shifting the dial for our clients.”

Connecting Plots co-founder, Tom Phillips, said: “For us the opportunity that social media represents for brands has evolved significantly over the past two to three years, with misinformed points of view and outdated operating & evaluation models compounding the issue.

“Things like the expectation to post weekly or to celebrate May 4th with an obligatory Stars Wars post rarely deliver business impact. We truly believe that social media is in need of a radical shake-up and fortunately for us Lewis shares this same point of view.”


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