Connection test: TPG Telecom goes to market with $41m pitch
TPG Telecom, which owns brands including TPG, Vodafone, iiNet and Internode, is pitching its media account, Mumbrella can reveal.
The consolidated account is worth around $41 million in annual billings, Mumbrella understands, and currently sits with GroupM’s Wavemaker.
Another lucrative account goes to market
The pitch does not include Felix Mobile, which was launched at the end of 2020 and is handled by This Is Flow.
Mumbrella understands the incumbent, alongside Publicis’ Starcom and independent agency Hatched, are amongst those invited to participate in the closed RFP, with the brand aiming to have the process completed by the end of the year.
TPG Telecom’s head of media, Andrew Bagot confirmed the pitch to Mumbrella.
“We have some of the best telco brands in the country and want to explore new ways to connect with customers and communities.
“We have had a long and very positive relationship with Wavemaker and look forward to seeing them involved in the upcoming pitch process.”
In 2019, Carat was awarded Vodafone’s global media account, however, WPP’s bespoke Team Red, consisting of Wavmaker, Hogarth and VMLY&R held onto the account. In 2020, Team Red was disbanded, but the account stayed with WPP.
That year, a merger between TPG and Vodafone Hutchison Australia went through, making it the second-largest ASX-listed telco.
The brand becomes the latest to go to market with its media agency arrangements, joining Nestle, Mitsubishi, Priceline, BMW, Victoria University, Forty Winks, Momentum Energy, Unilever and more.
Mumbrella wrote about this in a recent edition of The Weekend Mumbo.
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It looks like all the old know brands are slowly slowly being taken over by big conglomerates perhaps Qantas will be the next to go
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