Connoisseur ‘thrills the senses’ in new spot via SICKDOGWOLFMAN
Gourmet ice-cream brand Connoisseur has launched a new campaign via recently-appointed creative agency SICKDOGWOLFMAN (SDWM), leaning into how a person’s senses can rekindle memories.
SDWM was appointed as the brand’s agency partner in 2023, and for the recent campaign, ‘Thrill Your Senses’, the agency tapped into the activation of the senses and how they have the ability to transport people back through memories, and remind them of important moments in life.
“We’re thrilled to launch our new ‘Thrill Your Senses’ Connoisseur Masterbrand campaign. Our main goal with this campaign is to reinforce Connoisseur’s position as the premium ice cream brand, not just within the category, but across the entire FMCG landscape,” said Tara Cook, marketing manager at Connoisseur.
“Together with SICKDOG we set out create an ad that feels thrilling, aspirational, and emotional while maintaining a youthful, and inclusive vibe that resonates with everyone. We could not be prouder of the finished product and can’t wait for it to be out in the world.”
The campaign features a series of films directed by Jason Evans from Exit Films, with post and music by Heckler.
“We’re incredibly proud of how this campaign has come to life. Each part of it feels crafted and a beautiful articulation of Connoisseur through the power of sensory experiences,” said James Orr, creative director and co-founder at SDWM.
“It’s a testament to everyone involved.”
The campaign will be supported on digital and social channels, as well as a series of OOH executions, featuring shots by The Pool Collective’s Saskia Wilson.
Credits:
Client: Connoisseur
Head of marketing: Andrea Hamori
Creative lead: Damian Kelly
Marketing manager: Tara Cook
Agency: SICKDOGWOLFMAN
Business director: Jarrick Lay
Creative director: James Orr
Creative director: Jess Wheeler
Design director: Jake Turnbull
Senior designer: Adam Groeneveld
Account director: Victoria Concha
Account manager: Tish Wiseman
Agency producer: Nick Livingston
Production: EXIT FILMS
Director – Jason Evans
Executive producers – Leah Churchill Brown, Declan Cahill
Head of production – Jacquie Riley
Producer – Georgia Noe
Post producer – James Watson
Production assistant – Millie Lombardo
DOP – Andrew Gough
Production designer – Cloe Jouin
Costume designer – Megan Murray
Casting – Citizen Jane
Post production: Heckler
Post producer: Jess Walley
Editor: Andrew Holmes
Grade: Alina Bermingham
Online: Julian Ford
IO/Edit: Dan Page + Liam McConville
Music & sound: Heckler Sound
Executive producer: Bonnie Law
Creative director / partner: Johnny Green
Composer: Emma Greenhill
Sound designer: Dave Robertson
Studio assistant: Jack Okeby
Photography: The Pool Collective
Photographer: Saskia Wilson
Executive producer: Courtney Wellsmore
Producer: Zoe Izzard
Retouching: Ring Studio
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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