‘Conscious consumerism’ is taking over this holiday period, marketers need to prepare

October 5, 2023 10:38

Consumer behaviour is going to be different this holiday spending season, and marketers need to prepare appropriately, according to The Trade Desk’s latest shopper research.

Thirty-two per cent of Aussies are set to spend a lot more in the fourth quarter sales period than last year, which comes as a huge relief to retailers that have experienced weak sales growth across 2023.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.