Content agency Four Quadrant Films launches in Melbourne
Content agency Four Quadrant Films has launched in Melbourne, led by director Mark Stephen Williams and focusing on social and online branded content.
The agency will be helmed by Mark Stephen Williams
The announcement:
After a seven year stint creating digital film content for global agencies, BBDO New York, Impact Proximity, Keko of London and McCann FP7 in Dubai, film director, Mark Stephen Williams, is calling Melbourne home with new content shop, Four Quadrant Films.
Specialising in social and online branded content, Williams says that Four Quadrant Films fills in the gap between cheap disposable online content and thematic brand advertising.
“Agencies and brands demand the same cinematic touch to their online and digital work as they get in their TVCs, but at far lower budgets -and that’s where we shine. We bring a cinematic, highly visual style of storytelling that makes modestly-budgeted films feel big,” he said
With an accent on crafted visuals across more than 400 films for brands such as GE, GM, Toyota, Unilever, P&G, Canon, Bentley and Dyson, Williams says the secret to the most effective content is not so much cinematic craft but clarity of message.
“We’re back to the age of the silent movie again with mobile phones. Our audiences rarely have the volume up as they commute, so we have to nail a story purely in visuals in less than 10 shots. We’ve got their attention for nano-seconds, so clarity of message is the biggest challenge,” he said.
Williams won a Guinness record in 2014 with Unilever for ‘Share a Touch of Love’, a social media CSR campaign in the Middle East that saw an overwhelming response to help clothe the region’s refugees.
Source: Four Quadrant Films press release
