‘Content dictates success’: Max launches into a crowded streaming market

According to Michael Brooks, general manager for Warner Bros Discovery Australia (WBD), content ownership is key to Max’s success in this country.

Content is king when it comes to streaming services, and as the battle for third-party rights heats up in Australia, Max enters the marketplace today with a deep, rich catalogue of original content that it owns.

According to Brooks, original libraries of programming from HBO, Warner Bros, DC, and Discovery, mean that Max launches into Australia with an unfair advantage over its rivals.

“I think the key is obviously our proven record in terms of what we produce, particularly on a premium drama front,” Brooks says of Max’s chances.

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