Content marketing agency Virtual Connexion rebrands to Enthral

Independent content marketing agency Virtual Connexion has rebranded to Enthral.

Cameron Smith, founder and managing director at Enthral, said the rebrand represents the direction the business has taken and positions the agency as both a production business and content marketing agency.

Enthral’s leadership team Stephanie Hunt, Cameron Smith and Michelle Beckett

“Most of our team has spent more time in newsrooms than boardrooms.

“Our team is the best in the business. With ex-journalists, TV producers and reporters, news editors, TV camera operators, coupled with a team that come from marketing and communications; we have an edge when it comes to identifying the audience, telling authentic stories and creating engaging content for brands, all on a tight deadline.”

The rebrand comes one year after Enthral appointed Michelle Beckett as its general manager.

The agency has also recently appointed Stephanie Hunt as its business director in Sydney.

“The rebranding to Enthral is an important step for us. Anyone can grab a go pro or camera and make a video, but creators have to be more accountable for their work, use data and resources to optimise it and help ensure their client partners achieve their business and communications objectives in the digital space.

“Essentially it’s all about the fine balancing act between art and science and that’s the focus for us all at Enthral,” Smith added.

Enthral’s clients include NAB, Mercedes-Benz, 2XU, Toyota, TAC and Virgin Australia.


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