Content specialist Milkmoney bought by Octagon

September 14, 2016 9:55

Australian branded content company, Milkmoney, which has worked closely with major brands including Red Bull, Sony, Diageo and ANZ, has joined InterPublic Group after IPG’s Octagon Sports and Entertainment acquired a majority stake in the business.

The deal will see Milkmoney folded into Octagon but continue to operate under its own brand.

Octagon APAC managing director, Ben Hartman, said the acquisition would give the company even greater choice in developing branded content solutions for clients and would enhance a relationship that had been built over several years.

“Milkmoney is the very best at what they do,” Hartman said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

Mike 14 Sep 16

“Milkmoney has global experience filming on all seven continents.” Umm…unless Europe and Asia separated in the last hour (that’s one hell of an earthquake!) there are only six continents. That’s including Antarctica.

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