Contiki celebrates 60 years with Sixties Suitcase Challenge via Eleven

Kalila Welch

October 18, 2022 10:19

To celebrate its 60th anniversary, youth travel operator Contiki has partnered with TBWA’s earned creative agency Eleven to launch a social media campaign with Millie Ford, challenging the Australian TikTok creator to ‘travel like it’s 1962’.

In a nod to the company’s first Europe trip in 1962, Ford was challenged to take on the Sixties Suitcase Challenge, swapping her smartphone, auto-translate and GPS for a vintage suitcase containing a Polaroid, paper maps and some sixties fashion.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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