Continental urges consumers to pair a sandwich with Cup a Soup in singing ad

Continental is using a dueting sandwich and mug of soup to suggest the two go well together for lunch.

The ad, created by 303Lowe Sydney, sees a Cup a Soup sing to a sandwich about how they go together, backed by a choir of tomatoes.

“The task was to get consumers who regularly pack a sandwich for lunch at work to combine it with a Cup a Soup to make it a more exciting and flavoursome lunch experience,” Unilever said in a statement.

The campaign runs until September.


  • Client – Unilever
  • Product – Continental Cup a Soup
  • Agency – 303Lowe

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