Continental urges consumers to pair a sandwich with Cup a Soup in singing ad
Continental is using a dueting sandwich and mug of soup to suggest the two go well together for lunch.
The ad, created by 303Lowe Sydney, sees a Cup a Soup sing to a sandwich about how they go together, backed by a choir of tomatoes.
“The task was to get consumers who regularly pack a sandwich for lunch at work to combine it with a Cup a Soup to make it a more exciting and flavoursome lunch experience,” Unilever said in a statement.
The campaign runs until September.
Credits:
- Client – Unilever
- Product – Continental Cup a Soup
- Agency – 303Lowe
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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This is completely beside the point, but urging Australians to add an instant soup to a sandwich is a dire health message indeed. Most sandwiches are salt/sodium bombs anyways, while instant soup is basically a bag of salt with thickener in it. That image of a melted cheese sandwich and the instant soup means just one thing – a ticket straight to the chronic heart disease/stroke ward, peoples!
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Even the client didn’t want to put his/her name to it.
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Reminds me of a quote from Principle Skinner of The Simpsons fame – “I haven’t seen such a natural pair since half sandwich and soup of the day”
Paraphrasing Einstein – creativity is just a matter of hiding your sources, hey guys?
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Serving size : 250ml
Sodium: 33% Daily Intake per serving
Yes adding that much salt to anything will, how did they put it…..
“…make it a more exciting and flavoursome lunch experience”
My kidneys are hurting just thinking about it…
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Well it’s certainly not winning any creative awards but I bet it works.
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