Controversial ex-AFL players Campbell and Mal Brown display new zen lifestyles in Junkmail Undies campaign

Former-AFL player Campbell Brown and his father Mal have fronted the latest campaign for Australian underwear subscription company, Junkmail Undies.

The campaign kicked off in December with a video of Campbell, historically known for being aggressive and hotheaded on the ground, meditating in his new Junkmail Undies and attributing his previous behaviour to not having the right pair of undies on.

The latest instalment of the campaign parodies the clip of Mal Brown’s appearance on A Current Affair in 2013, in which he abused the reporter for turning up at his house without making a time.

The clip can be seen here:

Instead, the ad sees Mal, who also previously played and coached AFL, take a more zen approach this time, bringing the camera crew inside for a meditation and tea.

Nick Hutton, founder of Junkmail Undies, said the controversial father and son duo were selected to highlight just how much of a difference its underwear makes.

“We wanted to create characters that highlight the feeling you can get from the whole Junkmail Undies experience,” Hutton said.

“It may be a stretch that it will change people so dramatically, but we wanted to illustrate that our undies can really have a noticeable impact on our customers lives.”

Hutton also said that for every subscriber signed up to its underwear delivery service, a pair is donated to Australians experiencing homelessness.

“Our undies are more than just comfortable. Obviously, that’s the number one priority, but once we had that sorted, we wanted to do more. We created the subscription feature so men never had to shop for them again, and they’d always have a fresh pair ready to go. Plus, we donate a pair to Aussies experiencing homelessness for every subscriber,” he said.

The campaign was created by Hutton and Melbourne agency, AE Creative Space.


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