Coopers and Volley create the XPA Sneaker
Australian brewery Coopers and shoe company Volley have teamed up to release the Coopers XPA Volley, a limited edition sneaker.
The announcement:
Two iconic Australian brands have teamed up to create a uniquely Aussie shoe – the Coopers XPA Volley.
Available through selected venues from this week, the limited-edition sneaker features Coopers XPA’s distinctive purple colour.
“Like Volley, Coopers has a long and proud history making quality products for Australians,” Coopers Marketing and Innovation Director, Cam Pearce, said.
“Our brands are among the best known and loved in this country, so it made sense for us to join forces to create the ultimate Aussie footwear.’”
Volley Australia Marketing Manager, Sam Despotidis, said Volley and Coopers’ similar heritages made the partnership an obvious choice.
“When we put the call out to our fans on what collaborations they’d like to see, they asked for Coopers,” Mr Despotidis said, “Our customers value quality and having fun with their mates, which aligns with Coopers XPA drinkers and what they value.
“The Coopers XPA x Volley deuce style sneaker is the ideal footwear for a Sunday session or beers at the pub.”
Coopers and Volley have also designed XPA branded socks and caps.
The limited-edition sneakers are not available for purchase but can be claimed following XPA purchases at participating bottle shops or on-premise locations.
Customers who purchase a case of Coopers XPA at selected Bottle-O, Big Bargain and Cellarbrations stores nationally during the promotional period can claim a bonus pair of Coopers XPA Volleys, via the Volley website and while stocks last.
Additionally, for those enjoying a glass of XPA at their local, scratch and win cards will be available at more than 60 participating drinking venues across the country.
Prizes including Volley sneakers, socks and caps, plus limited edition XPA enamel pins, while stocks last.
Coopers Brewery is a six-generation family owned company and Australia’s largest Australian-owned brewery. The Coopers family has been making its famous ales since 1862.
Volley is an Australian sneaker icon and one of the country’s most loved footwear brands. Since their legendary beginning as a tennis shoe in 1939, Volleys have graced courts, roamed streets,
strutted across stages and left footprints in our hearts.For more information visit: volley.com.au/coopers
Source: Corporate Conversation media release
