Coopers Brewery commissions hundreds of original designs for new campaign

Coopers is ‘forever original’, according to its new brand campaign, and to that end, the brewery has commissioned hundreds of original designs to showcase its originality, through a collaboration between Special and Glue Society.

For the ambitious ‘Forever Original’ campaign, “every billboard, bus shelter, airport, rail, hand painted mural, and even digital placement is a unique one-of-a-kind creation”, with the adverts also extending across cinema, and social.

Hundreds of artists “tapped in to create their own beer-inspired originals,” according to Special.