Cox Inall Change and BWM Dentsu create the world’s most valuable poo for Bowel Cancer Australia

August 30, 2019 4:09

Cox Inall Change and BWM Dentsu have banded together to create the world’s most valuable poo, in an effort to raise awareness for Bowel Cancer Australia.

The agencies commissioned jeweller Simon West to create a poo from 24 carat gold, worth approximately $5,000.

According to the Australian Institute of Health and Welfare, one in 10 new cases of bowel cancer occur in younger people, making it the deadliest cancer for those aged 25-29.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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