CRA launches new app to make your own radio ad
Commercial Radio Australia has teamed up with Eardrum Australia and Cobra Radio Brewery to create the Sirens EarApp, an iPhone and iPad app that allows users to create their own demo radio ads.
The announcement:
Industry body Commercial Radio Australia has teamed up with international radio and audio specialist agency Eardrum Australia and Brussels-based Cobra Radio Brewery to create the Sirens EarApp – an iPhone and iPad app that allows users to create their own demo radio advertisements.
Created by Cobra founders Christophe Cossement and Raf Debraekeleer, the Sirens EarApp has been optimised for iPhone 5 and allows users to quickly and simply make a demonstration radio ad to bring a concept or script to life. Users can choose the length of their ad, record the script, add sound effects and musical accompaniments and within minutes create a demo radio ad.
In addition to the Sirens EarApp, Commercial Radio Australia will also be distributing a Sirens e-newsletter called The EarBlog each month. The EarBlog highlights some of the best audio ads from around the world and is available to agencies, radios stations and advertisers. Take a look at the most recent version here. To subscribe to The EarBlog, register at the Sirens website here.
Full details in the attached media release.
Watch a short video of how the Siren EarApp works here.
The Siren EarApp is available for free via the Apple iTunes App store here.
Source: Commercial Radio Australia media release
