Craveable Brands recruits former KFC and Taco Bell marketing head
Craveable Brands has announced a new head of marketing for Oporto Australia.
Ben Simmons, who has worked as senior marketing manager at KFC and most recently as general manager marketing and operations for Taco Bell, officially started the role in October.
“I am thrilled to welcome Ben to the Oporto familia,” Oporto Franchising CEO Samantha Bragg said.
“Ben brings a strong strategic capability and an unwavering customer and growth mindset to the team. Oporto is in a period of rapid growth as we expand our market presence through an accelerated new store opening strategy while continuing to transform our CX and broaden our market appeal to deliver continued same store growth.
“It is an exciting time for Oporto and I look forward to working alongside Ben as we continue to make this iconic brand that started in Bondi accessible and loved by more Australians.”
Simmons brings 20 years of experience in the marketing and fast food industry to the new role, and has previously worked at notable brands in Australia and the UK including Kit Kat, Uncle Toby’s and Diet Coke.
“As one of Australia’s most iconic home-grown restaurant brands with a devoted Australian fan base, I’m excited to join Oporto and really looking forward to leading its next wave of growth with the team,” Simmons said.
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Neil Griffiths is the editor of Mumbrella. He joined the company in October 2023.
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