Creative agencies respond to the ‘milkshake’ consent series latest Marie Claire
Following the Federal Goverment’s ‘Milkshake’ consent campaign saga, Are Media magazine Marie Claire has tasked several agencies to deliver a simple and clear campaign response.
Creative agencies, DDB Melbourne, M&C Saatchi, Ogilvy, The Hallway and The Works, have each produced a print campaign delivering a message of awareness around consent, featured in this month’s issue.
Marie Claire editor, Nicky Briger, said: “As a brand that has championed women’s issues for 25 years and has long campaigned to raise awareness of violence against women, we couldn’t ignore the fact that consent is clearly an issue that has reached a crisis point in Australia – and far more education and conversation is needed to try to shift the problem.”
The creative works have been created to support a feature in this months’s issue, called ‘The Change Makers’, which focuses on sexual consent, profiling three women leading the fight for reform around sexual consent legislation and education.
