Creatives After Dark launches platform for frustrated adlanders

An anonymous adlander has launched Creatives After Dark, a platform for those in the industry who are frustrated with the lack of creativity in their day jobs.

The platform claims it will showcase “the after-hours creative pursuits of adland’s stifled and frustrated creatives.”

It cites increasingly complex briefs, a dependency on analytical data, “just f*cking do its” and fearful clients as the primary reasons why advertising has become an increasingly stifling environment for creative thinking and output.

Under the pseudonym Barn Owl, the anonymous founder of Creatives After Dark said: “It’s no wonder the advertising industry is seeing more and more of it’s great talent resign from the business in search of other more fulfilling avenues.

“Creatives After Dark is an exploration of the amazing abilities of adland’s creatives who are increasingly seeking extracurricular ways to be creatively expressive. And hopefully, we can help show what the industry is missing out on from these people, while giving the creatives a place to be appreciated for their talents and exceptional work.”

Some of the first creatives to be featured on the platform include Australian copywriter and creative director Kate Lightfoot, Canadian chief creative officer Antoine Bécotte, and Belgian art director Antoinette Ribas.

The independent global initiative is not connected to any agency, network, brand or country, and invites submissions from advertising creatives around the world to have their after-hours projects and creative pursuits showcased.


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