Credit Where It’s Due: John Grono

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At last week’s MFA Awards John Grono became the latest inductee into the MFA Hall of Fame. We give Credit Where It’s Due to one of Australia’s leading audience measurement experts.

“If you’re looking for a research answer go to Grono. If you’re looking for a short answer, go somewhere else.” There are very few people who could talk at length, with passion and expertise about a topic like audience measurement as John Grono.

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