Cricket Australia appoint M&C Saatchi Melbourne after four-way pitch
Cricket Australia has appointed M&C Saatchi Melbourne to handle its creative account following a competitive pitch, Mumbrella can reveal.
M&C Saatchi fought off AJF Partnership, McCann and Publicis Mojo to win the account after incumbent GPY&R Melbourne declined to pitch.
The agency has been tasked with introducing cricket to new audiences and promoting all forms of international cricket leading into the 2014-15 cricket season.
Cricket Australia’s executive GM for media, communications & marketing Ben Amarfio said: “The pitch process for the creative account has been a valuable experience for Cricket Australia, and it was not easy to make a final decision, with all of the pitching agencies showing great strategic insight about our business and about what cricket means to Australia.
“The pitch process for the creative account has been a valuable experience for Cricket Australia”
if it was seen as a valuable experience, I’m just wondering if you paid all the agencies for it?
Wow, the M&C new business juggernaut continues, what a brand to win, smacked that pitch over the fence
M&C are quite the pitch winners this financial year – wow
Nice work S&E. Dust of the M&H Lama I can feel a net coming on!
Nice work M&C – good one Catherine.
Pardon the pun but the M&C batting line up is seriously smashing it.
Nice work M&C.
Hit it for a huge six out of the park M&C.
A big six out of the park M&C
In the words of Richie Benaud, “Fine effort that!”