Cricket Australia invokes the 1970s for this summer’s Women’s Ashes Series
Cricket Australia has launched a campaign for the upcoming Women’s Ashes Series with a campaign invoking the halcyon 1970s test match days of Dennis Lillee and Jeff Thompson.
Adapting the “Ashes to Ashes, Dust to Dust, if Lillee don’t get you, Thommo must,” line of the 1974 test series, the new ad puts today’s women’s team members into a poem.
Spin bowler Jess Jonassen, vice-captain Alex Blackwell and team captain Rachael Haynes are all featured in the ad.
Anthony Everard, Cricket Australia’s general manager of events and leagues, said in a statement: “We are proud of this campaign that seeks to celebrate the team and encourage Australia to get behind our players ahead of the Commonwealth Bank Women’s Ashes Series.
“The chant which has inspired our campaign immediately evokes memories of incredible past Ashes series, and the fierce rivalry between Australia and England ensures an Ashes series is always hard fought and highly entertaining.”
Alex Wadelto, ECD at Zoo Group, said the campaign hopes to boost crowds for the series.
Credits:
- Cricket Australia
- Head of Marketing: Sonia Bijelic
- Marketing Manager, International: Panayiota Ward
- Marketing Specialist: Chelsea Doncon
- Direct Marketing Specialist: Lisa Winkler
- Zoo Group Melbourne
- Executive Creative Director/Writer: Alex Wadelton
- Art Director: Brad O’Meara
- Producer: Georgette Boehm
- Account Director: Lydia Boylan
- The Lab
- Head of Innovation: Sarah Lorimer
- The Directors Group
- Director/Editor: Bill Irving
- Executive Producer: Craig Griffin
- Producer: George Rubanov
- DOP: Michael Latham
- Music: Michael Robb
- Sound: Bang Bang Studios
- Sound Engineer: Rob Stephens
- Post Production
- Crayon
- Executive Producer: Gabe Russo
- Colourist: Martin Greer
- Online Editor: Adrian Katz
Future Pictures - Online Editor: Adam White
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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