Cricket war takes its toll on summer ad sales as Nine and Ten chase cautious market

July 24, 2017 10:57

The protracted pay dispute between Cricket Australia and the Australian Cricketers Association is beginning to have an impact on Nine and Ten’s ability to sell the crucial Ashes series and Big Bash League.

The Australian Cricketers Association has warned the Ashes could still be affected even if a deal is reached

After the cancellation of one tour and the likelihood another will be torpedoed, a ‘hard stop date’ is looming for broadcasters as advertiser deadlines approach for the two major summer programs.

Nine launched its Ashes offer to advertisers three weeks ago with lunches for media buyers where the flesh was pressed as the Network showed off what the 2017/18 Ashes series would look like.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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