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Cricketer Mark Taylor stars as ‘fu-jitsu’ master in Fujitsu’s winter campaign

Former Australian cricketer Mark Taylor stars as a black belt ‘fu-jitsu’ master in Fujitsu’s latest winter campaign.

The ad, created by 303 MullenLowe, features Taylor giving away the secrets to defeat winter in the mountains of Japan.

Taylor teaches his students how to master the art of a Fujitsu.

Fujitsu’s winter campaign also promotes the ‘Fujitsu Free Money’ offer which gives buyers the chance to win rewards for purchasing a Fujitsu reverse-cycle split system.

The campaign comes weeks after the agency appointed Gary McCreadie as its executive creative director.

Credits:

  • Client: Fujitsu Australia
  • Dave Smith: General Manager – Sales & Marketing
  • Zdenka Micallef: National Marketing Manager – Strategy & Planning
  • Katherine Bond: Brand Manager – Trade & Marketing
  • Agency: 303 MullenLowe
  • ECD: Richard Morgan
  • Art Director: Jason Ah Tow
  • Copywriter: Simon Jackson
  • Managing Partner, Client Services: Matt Clarke
  • Head of Strategy: Jon McKie
  • Planner: Mil Djurovic
  • Business Director: Meredith Raskopf
  • Head of Print Production: Brett Griffiths
  • Designer: Davina Milne
  • Head of TV: Sean Ascroft
  • Photography: Toby Burrows
  • Production Company: Filmgraphics
  • Director: Ariel Martin
  • Post-production: Fanatic Films
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