Cricketer Mark Taylor stars as ‘fu-jitsu’ master in Fujitsu’s winter campaign
Former Australian cricketer Mark Taylor stars as a black belt ‘fu-jitsu’ master in Fujitsu’s latest winter campaign.
The ad, created by 303 MullenLowe, features Taylor giving away the secrets to defeat winter in the mountains of Japan.
Nice idea. Bravo.
I cant help but feel it’s a bit racistsy…….it’s an actual word ?. I mean the word ‘fujitsu’ in itself sounds like a long lost ninja artform. Any Japanese word when said in an enthusiastical and exagerated way just conjures up this mystical and mysterious view to the orients. Just my 2 cents here.