Crusader Caravans launches first major TV campaign

January 15, 2025 12:31

Crusader Caravans has launched its largest national TV campaign ever, via Chocolate Studios, in a bid to increase brand awareness as the popularity of road-tripping hits an all-time high.

Coinciding with peak road-tripping season, the new campaign champions its 2025 range — which is comprised of five products with 30 model variations, including the featured XCountry Mad Max — and how it “stands out” from the competition.

It comes as the popularity of road-tripping has hit an all-time high in Australia, with data from Tourism Research Australia finding a record 859,000 caravans and camper vans are registered across the country.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Campaign caravan Chocolate Studios Crusader Caravans Dave Ellis Serge Valentino TV campaign

1 COMMENTS

Anonymous 17 Jan 25

So we’re going to leverage the power of the Group and contain our cost base by getting rid of existing silos which result in duplication of efforts and a platform-led mindset…by creating new, Even Bigger silos with Even More duplication of efforts and an Even Stronger platform-led mindset…paying out people we’re tired of and buying in newer more expensive people….genius.

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