CUB and Hard Rated get cheeky in new brand platform via Clemenger BBDO

December 9, 2024 10:01

Carlton & United Breweries’ (CUB) Hard Rated – once known as Hard Solo – has launched a cheeky new brand platform via Clemenger BBDO.

Celebrating cheeky acts — like using a run club as a dating app or making a feel meal out of cheese samples at the deli — ‘Born Cheeky’ encourages all Aussies to have a bit of fun.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Amy Pollock-Hall Ant Phillips Born Cheeky Campaign Carlton and United Breweries Cheeky Clemenger BBDO CUB Hard Rated Hard Solo

1 COMMENTS

m 9 Dec 24

they should bring out a vanilla flavour to match the campaign level of creativity. Born dull maybe

User ID not verified.

Latest

Ritson: Despite Snoop and Katy, Menulog's collapse was inevitable

ARN Media slumps further after watchdog moves to ban sex talk from The Kyle & Jackie O Show

From department to DNA: Why marketing must become everyone’s job

ACMA attempts to desex the Kyle and Jackie O Show

Principal media in the spotlight as WPP faces US lawsuit

CUB and Hard Rated get cheeky in new brand platform via Clemenger BBDO

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE