Cummins Nitro leads the PR pack on first day of Cannes Lions
The Cannes Lions Festival – arguably the advertising world’s most famous awards competition – is underway, with Australian agencies already in the hunt for trophies.
- Tourism Queensland shortlisted three times in PR Lions; three times in Direct Lions;
- BMF’s TED696 Project shortlisted five times across Promo Lions and Direct Lions;
- Two Aussie ad agencies but no Aussie PR agencies shortlisted for PR;
- Clemenger BBDO Melbourne shortlisted eight times
PR LIONS
Cummins Nitro’s Best Job in the World promotion for Tourism Queensland is off to a flyer at the Cannes Lions, with three shortlistings in the new PR category – more than any other campaign.
The promotion – which saw the search for a caretaker for the Islands of the Great Barrier Reef garner international headlines – has been shortlisted in the following categories of the first ever PR Lions: Travel, tourism & leisure; Best use of the internet, digital media & social media and best international PR campaign.
The only other entry shortlisted for best international PR campaign is from Leo Burnett Sydney for Earth Hour. Earth Hour has also been shortlisted in the not for profit section.
PROMO LIONS SHORTLIST – AUSTRALIAN AGENCIES
- Lowe Sydney – Football Federation Australia – The Missing H
- Clemenger BBDO Melbourne – Carlton Draught – Plastic Cup (x2)
- Clemenger BBDO Melbourne – Carlton Draught – Drop The Bomb (x2)
- Leo Burnett – Earth Hour (x3)
- Euro RSCG – Cancer Council – Save Your Skin
- Clemenger BBDO Melbourne – Four ‘N Twenty Pies Magic Salad Plate (x2)
- BMF Sydney – Ted696 Project – Tooheys Extra Dry (x2)
- Droga 5 – Virgin Mobile – Right Music Wrongs (x2)
- Clemenger BBDO Melbourne – Starburst Leftover Sugar
- Saatchi & Saatchi – White Stag Beer – Carb Relief
- Happy Soldiers / The Hallway – Zuji Beans (x2)
- Whybin TBWA Sydney – Lost sock landmine appeal
- Clemenger BBDO Melbourne – Foster’s Group Team Dry
- GPY&R Melbourne – Spring Valley Save Your Sensible
DIRECT LIONS SHORTLIST – AUSTRALIAN AGENCIES
- M&C Saatchi / Mark – Sydney Dogs and Cats Home – Throw Us A Bone
- Lowe Sydney – Football Federation Australia – The Missing H
- BMF Sydney – Ted696 Project – Tooheys Extra Dry (x3)
- Lavender Sydney – Youth Off the Streets
- M&C Saatchi / Mark – Optus Grrr for what you want
- Three Drunk Monkeys – The Gruen Transfer
- Cummins Nitro – Tourism Queensland Best Job in the World (x3)
- Clemenger BBDO Melbourne – Four ‘N Twenty Pies Magic Salad Plate
- Clemenger BBDO Melbourne – Starburst Leftover Sugar
- Whybin TBWA Sydney – Lost sock landmine appeal
- Leo Burnett Sydney – Earth Hour – Vote Earth
- Droga 5 – Virgin Mobile – Right Music Wrongs
- Clemenger BBDO Melbourne – Foster’s Group Team Dry
- GPY&R Melbourne – Spring Valley Save Your Sensible
- Saatchi & Saatchi – White Stag Beer – Carb Relief
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Interesting to see the two nominated agencies in the PR category are not PR agencies. Is this indicative of an industry shift where the line between disciplines and agency roles is blurring or simply disappearing?
Or it could more simply be down to the lack of entries by ‘traditional’ PR agencies given that Cannes is more well known in ad circles (not to take away from CN and LB – both great campaigns)?
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Judging by the submission list it looks like there were few entries by Australian PR firms. Give it a couple of years, I’m sure it will catch on.
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i’d say there’s a lack of entries from ‘traditional’ PR agencies because they’d think they have nothing to prove to an obtuse advertising industry who’ve steadfastly ignored them for years
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