Cummins Nitro leads the PR pack on first day of Cannes Lions

Tim Burrowes

June 22, 2009 12:34

The Cannes Lions Festival – arguably the advertising world’s most famous awards competition – is underway, with Australian agencies already in the hunt for trophies.

Tourism Queensland shortlisted three times in PR Lions; three times in Direct Lions;
BMF’s TED696 Project shortlisted five times across Promo Lions and Direct Lions;
Two Aussie ad agencies but no Aussie PR agencies shortlisted for PR;
Clemenger BBDO Melbourne shortlisted eight times

PR LIONS

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Scott Pettet 22 Jun 09

Interesting to see the two nominated agencies in the PR category are not PR agencies. Is this indicative of an industry shift where the line between disciplines and agency roles is blurring or simply disappearing?

Or it could more simply be down to the lack of entries by ‘traditional’ PR agencies given that Cannes is more well known in ad circles (not to take away from CN and LB – both great campaigns)?

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marklen 22 Jun 09

Judging by the submission list it looks like there were few entries by Australian PR firms. Give it a couple of years, I’m sure it will catch on.

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stu 22 Jun 09

i’d say there’s a lack of entries from ‘traditional’ PR agencies because they’d think they have nothing to prove to an obtuse advertising industry who’ve steadfastly ignored them for years

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