Cummins & Partners announce series of promotions to form creative leadership team

Independent creative agency Cummins&Partners has announced a series of promotions in what the firm says will round out its new creative leadership team.

Becoming creative directors of the Melbourne operation, Wendy Mace has been promoted from her retail creative director role and Luke Wallis has also been promoted from his content creative director role.

Cummins&Partners’ Melbourne creative leadership team

Sean Cummins, global CEO at Cummins&partners, said in a statement: “The last few years we have quietly nurtured a very talented and deep pool of creative people.

“When I came back to the Melbourne office I saw people who had been in our culture for many years who have really earned the right to take senior roles. There was a creative crew here that showed incredible potential but probably needed the space and the authority to realise that potential.

“The last 6 months have been about identifying the leaders who best understand our culture, our willingness to ignore the creative bandwagons and produce fresh, world-class work that surprises.”

Adam Slater and Trent Hendrick have also been promoted to become associate creative directors.

Earlier in the year, Heath Collins became a creative director after spending nearly four years as an art director while the former group head of senior copywriting Chris Ellis also became a CD.

The news comes just four days after Leo Burnett’s Sarah McGregor joined Cummins&Partners Melbourne as a creative director.


The creative leadership restructure comes one year after global chief strategy director Adam Ferrier and joint ECDs Jim Ingram and Ben Couzen left the agency to launch a new agency, Thinkerbell.

Cummins&Partners’ clients include Specsavers, Jeep, McCain, Energy Australia and T2.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.