Cummins & Partners joins with PR agency Romano Beck

Zanda Wilson

February 25, 2021 4:04

Cummins & Partners will now provide public relations services in addition to its creative and media offerings, following a partnership struck with independent agency Romano Beck.

The Romano Beck team will now take residence in the Cummins & Partners Melbourne and Sydney officers, with the partnership set to allow for what Sean Cummins is calling a “holy trinity” approach for clients.

Chief creative officer Cummins said the two businesses have shared clients in the past, and have clearly aligned values with one another.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.