Cummins & Partners Sydney wins creative account for Hachette Australia
Publishing house Hachette Australia has assigned Cummins&Partners Sydney to its creative account.
Hachette Australia publishes books by authors including Peter FitzSimons, Flea, Stephen King, Matt Okine, Adrian McKinty, Favel Parrett, Michael Robotham, Sally Rugg, Valerie Taylor and Malala Yousafzai.
Hachette Australia has hired Cummins & Partners to its creative account
Justin Ractliffe, managing director at Hachette Australia, said in a statement: “We thought hard about the agency partner we wanted to work with to help us achieve this and Cummins&Partners demonstrated the fresh thinking, talent and energy we were looking for.
“We have some very exciting launches coming up this year and we’re thrilled about working with Sean, Kirsty and the C&P team to bring our books to readers with the same world-class creativity and ambition that our authors bring to their work.”
Kirsty Muddle, managing director at Cummins&Partners, added: “It was pretty clear pretty quickly to us that Hachette were our kind of client and an exciting challenge.
“We are already into creative development and really enjoying the opportunity.”
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